Caroline
http://alwaysnaturallygreat.com
----- Original Message -----
From: himmycat@bellsouth.net
To: entrepreneursathome@yahoogroups.com ; entrepreneursathome@yahoogroups.com
Sent: Monday, February 18, 2008 12:17 AM
Subject: [entrepreneurs] (unknown)
Hello,
I am a relatively new entrepreneur and brand new to this list. I started a small candy company last March. Our name is Heavenly Confections, Inc. We make a very special candy that we call GODZ Candy. The candy is a family recipe and one of a kind. It is wonderful and the responses of people who try it have been overwhelming.
We would like to be able to wholesale the candy to retail establishments. We have been taking the candy to arts and craft festivals around our area and have had great success doing that. However, on the one or two occasions that we have put in stores, it has not done well. I am pretty sure that the reason is that people do not know what it is. At the fairs, we give samples and as soon as people taste it, the sale is made. We need to do more branding so that people recognize what
it is by name. Stores do not really have the ability to give away samples so I have backed off of putting in stores until it is better known by name. I do not want store owners to have a bad experience with it.
Any ideas on how we might better accomplish the branding phase?
Denise Wilkin
[Non-text portions of this message have been removed]
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