I just wanted to throw a hat into this ring. It seems that you have
a good idea of what your product is. I'd just like to throw some
generalities out your way and see what the rest of the group thinks.
This is about the process of what you want to do.
Step 1. Define your skills - this you've done well. (or your
husband's)
Step 2. define your market (Who is using your product.) - this will
point you toward a more successful roleout (or re-roleout,etc.)
Step 3. Match skills to market - this will suggest a market entry
point. Once you have done this you have a niche.
Step 4. Complete a competative analysis. - This points out
competative weaknesses that can be utilized
Step 5 Brainstorm marketing method options - Be creative. Including
everything from business cards to newspaper to television. (note: I
identified over 50 different ways to promote a book and it may only
take one to be successful. I don't know which one. That's later.
Step 6. Choose as many marketing methods that closest fits your
budget, time, style, skills and persona (note: Branding begins here.)
and do what is necessary to start. (the term campaign arose because
marketing is just not one event)
Step 7. Get jobs.
Step 8. Get Testimonials. (May be said, "Opinions" and/or referrals)
and work into marketing campaign.
Step 9. Test EVERYTHING! for what is working and what is not. Adjust
accordingly.
Step 10. Perservere.
Step 11. Repeat.
Final note: These can run concurrently or serially, formally or
informally.
Beside checking this post for spelling errors, Did I forget anything,
folks?
Best Regards,
Patrick
--- In entrepreneursathome@yahoogroups.com, "lssgtark"
<mommaof10@...> wrote:
>
> I think most of y'all are not into service industries, but I thought
> I'd throw this out there just in case someone might have some
> experience and input for us.
>
> My husband's job position was cut from the company that he worked
for
> 3 weeks ago. For the past 6 months he's been supervising our 15 &
17
> year old boys from afar in a lawn/yard/handyman business trying to
get
> a business up and running as he knew he wanted to get a business
going
> with them and get out of the work place. God's timing was just a
> little ahead of ours : )
>
> My husband is a jack of all trades. He can build anything, fix
> anything, design anything, figure out anything. The one thing he
has
> trouble doing is bidding and estimating time and $ for jobs, which
is
> essential for providing for our family via a handyman business.
Does
> anyone know of any resources out there that would give a standard of
> how to bid and charge for these types of services?
>
> So far our advertising has been through fliers on bulletin boards
and
> word of mouth. We'd like to get magnetic signs for our vehicles.
Any
> suggestions on where to get those? My son would like to get plastic
> road signs to put up as well. Money IS an object so we're trying to
> spend as little as possible at the moment.
>
> We've thought of going to local real estate companies and asking to
be
> a service for their listings. Any tips on how to present ourselves
> and sell our services in this venue? Sales would be my husband's
> other difficult area. He's great at building/fixing things, just
not
> the bidding and selling of his services.
>
> Does anyone have any other advice or resources that might be helpful
> just going into a service business?
>
> Thanks so much,
>
> Laralee
> http://www.PlymouthRockRanch.com
> Recording the Faithfulness and Provision of God for Future
Generations
>
------------------------------------
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