<kurt@...> wrote:
>THE KISS SYSTEM...KEEP IT SIMPLE STUPID FUNCTIONAL IS BETTER THAN
GLITZY.. HAVE OTHER PEOPLE GO TO YOUR SITE AND ASK THEM THIER OPINION
(YOUR DOING THIS GOOD JOB.) GO TO OTHER SITES THAT SELL THE SAME
THINGS YOU DO ..WHAT SITES DO YOU THINK ARE BEST STEAL THIER IDEAS
AND USE THEM GOOD JOB KEEP EDITING THEM AND POLISHING YOUR WORK
> Dominick,
>
> Here's my review of your website:
>
> First, get rid of your initial "squeeze" page. Use Home1.html
instead.
>
> Your squeeze page is obviously not working - probably because you
are
> making it hard for people to find out about you before you ask
them to
> "pay" with their contact info. Yes, you have a link to bypass that,
> but it's low down and hard to find. Just get rid of the page.
>
> Second, reorder the menu of links. Put them in order of the
questions
> your visitors are most likely to ask: What kind of business is
this?
> What are your products? What are your services? Why should I buy
from
> you? Etc. "About" should be at or near the end of that list.
>
> Third, rewrite your Product and Services pages. You currently list
> FEATURES of the stuff you sell. Switch to listing BENEFITS. The
> simplest way to do this is to go through your feature list and add
> "because ..." after each one. "Print design and production -
because
> you need the most professional appearance to all of your printed
> material." Etc. If you can't come up with a "because" statement
for a
> feature then maybe that feature isn't really important to the
customer.
>
> Fourth, change your case studies so that you have a real webpage
for
> each and not just a single image. I actually found the case
studies to
> be the most effective pieces of your website, but they didn't
display
> well. Taking those images and using them to lay out webpages with
the
> same information (in text form) and the same photos as separate
images
> will be very helpful to you.
>
> One last suggestion: Remove the extra page between the "blog" menu
> item and the blog itself. Why make the visitor click through an
extra
> page when you could have simply taken them directly there?
>
> I hope this isn't more critical than you expected. I think if you
> follow my suggestions and focus on what the VISITOR is looking for
> you'll have a more effective website.
>
> Kurt Schweitzer
> Urban Village Scooters
> http://urbanvillagescooters.com
>
>
>
> --- In entrepreneursathome@yahoogroups.com, "Dominick"
> <dominickgladstone@> wrote:
> >
> > Greetings,
> >
> > I am in the process of taking my marketing, advertising, and
public
> > relations consulting business virtual—and I am seeking
suggestions.
> > It is so much easier to examine someone else's business than to
do it
> > for yourself.
> >
> > I work with small to medium-size businesses helping them develop
new
> > business. I am online with a website that I believe needs some
work.
> > I am getting some traffic but no inquires. So obviously I am
missing
> > something that creates buy-in.
> >
> > www.gladstoneandassociates.com
please take a look (you can
click
> > past the first page if you wish) Don't worry about hurting my
> > feelings….I want honest feedback.
> >
> > ALSO, I am in the process of gathering some research to assist
in
> > product and service development for the small to medium-size
> > business.
> >
> > Asking for your thoughts….as business owners…I am NOT trying to
pitch
> > you…I really want to hear some honest and open thoughts.
> >
> > What are your challenges that need solving?
> >
> > What would make your life easier and your business marketing
more
> > profitable?
> >
> > Do you all have marketing plans written out for your business?
> >
> > Is there anything about marketing, advertising, or public
relations
> > that you would want more information about?
> >
> > Thanks in advance for your input.
> > Dominick Gladstone
> >
>
------------------------------------
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