painted a light, solid color (read: white) build a backdrop. Once
done, if you need to decorate it somehow you have a blank slate and
it doesn't cost an arm or a leg. It is also not permanent but
reusable.
Just a suggestion but let me know if it helps.
Patrick
--- In entrepreneursathome@yahoogroups.com, "Kurt Schweitzer"
<kurt@...> wrote:
>
> It has taken me a long time - over a year - but I've come to the
> conclusion that the store design books are right.
>
> People can't see into most store windows.
>
> When I first set up my shop I spent some time designing and building
> an oval platform for displaying a scooter. From the inside it looks
> good, and it lifts the scooter up high enough so that it can be seen
> through the front windows.
>
> But nobody can see it from outside!
>
> For anything to be visible from outside a window it has to contrast
> SHARPLY from whatever is behind it. The simplest way is to place a
> wall immediately behind it. Displaying a product against a plain,
> blank wall will allow the eye to focus on it - even through the
> reflections you always get on the glass.
>
> But displaying ANYTHING against the cluttered interior of a shop
> GUARANTEES that it will be ignored.
>
> True, you can play games with lighting so that whatever is in your
> window is well lighted and stands out against the black interior of
> the store. Unfortunately that requires A LOT OF LIGHT shining on the
> product, and some of that light will splash and light up the
interior.
> The net result is that you wind up lighting the rest of the store
and
> making your product less visible.
>
> I'm now faced with a dilemma - do I construct actual display windows
> (essentially little rooms around the windows) or do I simply give up
> trying to show off my products to people passing on the street?
Either
> way, my unique scooter stand is out of there.
>
> If I build the "rooms" I'll have walls that I can hang more products
> on inside the store. Wall space is really valuable in a retail
store.
>
> If I give up on window displays I'll have more floor space available
> for showing scooters. Floor space is valuable, too, for my type of
> merchandise.
>
> What do you think I should do?
>
> Kurt Schweitzer
> Urban Village Scooters
> http://urbanvillagescooters.com
>
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