How about "Flips." You can capitalize on the McDonald's - Ronald McDonald clown by having circus atmosphere - decor. "Flippy" the clown could be your mascot. If you want to capture Americana - call the restaurant Flips Drive-in and have the parking lot waitresses take orders from the cars. A modern update of this would be to have the customers call in their orders from their cell phones in the parking lot (just a spin with modern technology).
With the word flip - you have lots of superlatives to utilize in advertising with catch phrases like: flip out, free flip-flops promotions, tired of familiar fast food - you will flip out with a trip to Flips. A little more edgy - "has familiar fast food just been flipping you off - take a quick trip to Flips and you will flip out."
Your product line up could take on names like: "the Big Flipper," "the Little Flipper," (large & small burgers). To avoid copyright infringe on the dolphin named Flipper - avoid calling your fish sandwich Flipper maybe something like --> "the Clown Fish Sandwich" (playing off the circus theme) or "the Slippy" sandwich (fish are wet and slippery). The hot dog would be "the Dippy Dog."
And your fries already rhyme if you call them "chips," you could also just call them "flip-fries." If you want to add to the menu later - like a breakfast --> instead of pancakes or flap-jacks you could call them "flip-jacks." The breakfast sandwich could be ""Flip-overs" --> "flip out of bed and grab a quick Flip-over at Flips to start your day right side up - Flip-over." Light fare like a tossed salad would be a "flipped salad" - a sandwich wrap would be a "Flip-Flap."
I need to stop - I beginning to flip-out - having too much fun with this one.
I hope this helps, God Bless, Ed R.
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