"The 32-year-old at-home mother's irreverent, occasionally profane and
often hilarious musings on prosaic topics from potty-training to
postpartum depression have propelled her blog, Dooce.com, to No. 59
among the Web's top 100 blogs"
"Ms. Armstrong's fan base is a powerful lure for advertisers. Neither
she nor her husband will discuss ad revenue, but they and the Internet
rating service Quantcast say that Dooce draws about four million page
views per month. In a "quick back-of-the-envelope guesstimate," Shani
Higgins, Technorati's vice president, business development, estimates
the site could yield $40,000 a month in revenue from companies
coveting her traffic, such as BMW and Verizon.
Ms. Armstrong's product endorsements -- bestowed only on items she's
purchased, she says -- wield impressive clout. Yukiko Kamioka in
Colchester, England, says she was struggling with only 10 visitors a
day to her Web site, seabreezestudio.co.uk, until Dooce endorsed her
handmade bags; 3,000 visitors immediately swamped her site, and she
soon sold out of her merchandise."
------------------------------------
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