That is a large amount of money....I wonder what the cost is?
Reading the whole article is an eye opener!
Perhaps there is a balance somewhere and it sure is encouraging
when you are slogging away on your blogs to realize the
potential.
Thanks Win for sharing this.
Sharyn
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Learn more at www.EAHLive.com
On Thu, Apr 10, 2008 at 5:25 PM, win_harrington <win_harrington@yahoo.com>
wrote:
>
> http://online.wsj.com/article/SB120778656388403417.html?mod=hpp_us_inside_today
>
> "The 32-year-old at-home mother's irreverent, occasionally profane and
> often hilarious musings on prosaic topics from potty-training to
> postpartum depression have propelled her blog, Dooce.com, to No. 59
> among the Web's top 100 blogs"
>
> "Ms. Armstrong's fan base is a powerful lure for advertisers. Neither
> she nor her husband will discuss ad revenue, but they and the Internet
> rating service Quantcast say that Dooce draws about four million page
> views per month. In a "quick back-of-the-envelope guesstimate," Shani
> Higgins, Technorati's vice president, business development, estimates
> the site could yield $40,000 a month in revenue from companies
> coveting her traffic, such as BMW and Verizon.
>
> Ms. Armstrong's product endorsements -- bestowed only on items she's
> purchased, she says -- wield impressive clout. Yukiko Kamioka in
> Colchester, England, says she was struggling with only 10 visitors a
> day to her Web site, seabreezestudio.co.uk, until Dooce endorsed her
> handmade bags; 3,000 visitors immediately swamped her site, and she
> soon sold out of her merchandise."
>
>
>
[Non-text portions of this message have been removed]
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