pass2pro <pass2pro@yahoo.com> wrote:
The opportunities for getting free advertising for your product or
services are limited only by your own imagination and energies. There
are so many proven ways of promoting your own objectives without cost
that it literally boggles the mind just to think of listing them.
One way is to write an article relative to your particular expertise
and submit it to all the publications and media dealing in the
dissemination of related information. In other words, become your own
publicity and sales promotions writer. Get the word out; establish
yourself as an expert in your field, and "tag-along" everything you
write with a quick note listing your address for a catalog, dealership
opportunity, or more information.
Another really good way is by becoming a guest on as many of the
radio and television talk shows or interview type programs as
possible. Actually, this is much easier to bring about than most
people realize. Write a letter to the producer of these programs,
then follow up with an in-person visit or telephone call. Your
initial contact should emphasize that your product or service would be
of interest to the listeners or viewers of the program - perhaps even
saving them time or money.
Other ways of getting free or very inexpensive exposure include the
posting of advertising circulars on all the free bulletin boards in
your area, especially the coin-operated laundries, grocery stores, and
beauty and barber shops. Don't discount the idea of handing out
circulars to all the shoppers in busy shopping centers and malls,
especially on weekends. You can also enlist the aid of the middle
school students in your area to
hand out circulars door-to-door.
Some of the more routine methods include having a promotional ad
relative to your product or service printed on the front or back of
your envelopes at the time you have them printed with your return address.
Be sure to check all the publications that carry the kind of
advertising you need. Many mail order publications just getting
started offer unusually low rates to first-time advertisers; a
free-of-charge insertion of your ad when you pay for an order to run
three issues or more; or special seasonal ad space at greatly reduced
rates. And there are a number of publications that will give you Per
Inquiry (PI) space - an arrangement where all orders come in to the
publication, they take a commission from each order, and then forward
the orders on to you for fulfillment.
Many publications will give you a contract for "stand-by" space. In
this arrangement you send them your ad, and they hold it until they
have unsold space, and then at a price that's always one third or less
than the regular price for the space you need,
insert your ad. Along these lines, be sure to check in with the
suburban and neighborhood newspapers.
If you send out or publish any kind of catalog or ad sheet, get in
touch with all the other publishers and inquire about the
possibilities of exchange advertising. They run your ad in their
publication in exchange for your running an ad for them of comparable
size in yours.
Finally, there's nothing in the world that beats the low cost and
tremendous exposure you get when you advertise a free offer. Simply
run an ad offering a free report of interest to most people - a simple
one-page report with a "tag-line" inviting the readers to send money
for more information, with a full page advertisement for your book or
other product on the backside. Ask for a self-addressed stamped
envelope, and depending on the appeal of your report and the
circulation of the publication in which your ad appears, you could
easily be inundated with responses!
The trick here, of course, is to convert all of these responses, or a
large percentage of them, into sales. This is done via the
"tag-line," which issues an invitation to the reader
to send for more information, and the full page ad on the back of the
report, and the other offers you include with the complete package you
send back to them. As mentioned at the beginning of this report, it's
just a matter of unleashing your imagination. Do that, and you have a
powerful force working for you that can help you reach your goals.
--- In entrepreneursathome@yahoogroups.com, Jim Bob <snooksta@...> wrote:
>
> When it comes to advertising you should start off putting up adds
outside of shop windows the best places being hardware stores, and
shops in residential areas. Also local newsletters and free
newspapers you could also make stickers and business cards.
>
>
> ----- Original Message ----
> From: Greg <jackel4u2@...>
> To: entrepreneursathome@yahoogroups.com
> Sent: Saturday, May 24, 2008 4:20:25 PM
> Subject: [entrepreneurs] Help with low cost advertising
>
>
> Hello all,
> I have recently started my own locksmith business and I am looking for
> low cost or no cost(if there is such a thing) advertising.
> I have advertised in all of our phone books here in town but that is
> very, very expensive when you are just starting out.
> I have also found a place to order very cheap post card size mailing to
> send out. If you would like to know where to get them or have any
> locksmith questions just email me at jackel4u2@yahoo. com.
>
> Thanks for any help you can give.
>
> Greg
>
>
>
>
>
>
> [Non-text portions of this message have been removed]
>
DAVISHIRE ALEXANDER
[Non-text portions of this message have been removed]
------------------------------------
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