Good luck with the contest! I work in advertising and I can assure you that the special web page entry is a tactic often used by other advertisers. Which is good. I was wondering why you did not host this page on your website as well (or at least include a link to it)... you would have gotten more traffic and would have helped your main website with the search engines... Anyway, it is a good idea.
How many entries do you expect for this contest? Usually, the participation in the contest is not driven mainly by how appealing the prize is, but by how much you advertise/promote this contest in the media most consumed bu your target audience. As you know, students spend a lot of time on-line, therefore Internet is a good place to advertise your contest, besides your radio campaign. Radio + Internet proved to be lately the best combo for such things as your contest.
Have fun with this contest and hope you find the best spokesperson for your shop!
Lorena.
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